📚Brand Voice

The voice of Lori Plegge’s Book Boutique should always feel like a visit to a friend’s front porch.

Warm. Genuine. Encouraging. Personal.

Our customers should feel like they are being welcomed with a cup of coffee, a comfortable chair, and a good conversation.

Our Brand Voice Is:

☕ Welcoming

We speak to customers like friends and neighbors, creating a sense of belonging.

Example:
“Pull up a chair and stay awhile. There’s always a story waiting for you on the porch.”

💝 Heartfelt

We focus on emotions, memories, relationships, and meaningful moments.

🌿 Nostalgic

We celebrate traditions, family connections, handwritten recipes, childhood memories, and the little moments that become treasured memories.

✨ Inspirational

We encourage customers to celebrate their own stories and create meaningful memories.

😊 Conversational

We avoid sounding corporate or distant. We talk with people, not at them.